Weight Watchers launches new ProPoints plan

Weight Watchers has always been committed to taking the most credible, evidence based science and using it to help people lose weight as effectively as possible. Keeping to that mission, we are the first commercial company to take the latest science and have created an innovative, accurate and effective weight loss programme - the new ProPoints® plan.

For example, the new plan more accurately measures the calories in food. Scientific research shows once you have consumed a food, there is a different amount of energy available to your body and this is the TRUE calorific value of the food.

The calorie-contributing nutrients also impact how satisfied you are after eating a food. The new ProPoints plan accounts for that too by unconsciously guiding you to those foods that provide the greatest eating satisfaction. The revelation of these unrealised energy costs and their effect on hunger has an impact for people wanting to lose weight or stay the same.

The ProPoints plan is the biggest innovation from the world's leading provider of weight management services in 15 years, a simple plan that does not ask consumers to look at calories at all. Weight Watchers has distilled the complicated and multifaceted science on how your body reacts to the different macronutrients (protein, carbohydrates, fat and fibre) in food to create its most liveable plan yet; one that allows you the freedom to eat what you like, to enjoy your social life, and encourages you to make satisfying, healthier choices and still lose weight.

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